January 29, 2027. 5:30pm-8:30pm
SheWorks, Tacoma
The Business Edit
An evening for women business owners featuring four expert-led conversations, practical ideas, and connections worth keeping.
What to Expect
A fresh perspective on what’s next.
Bring the business question you keep coming back to. The Business Edit brings women business owners together for small-group conversations with experts in brand strategy, customer acquisition, operations, and finances.
You’ll rotate through every topic, ask questions, and hear what other women are working through. Then stay for light bites, drinks, and time to keep connecting.
Come with a question. Leave with a clearer next step.
Office Hours
Four expert-led tables. Every topic included.
Brand Strategy & Positioning Clarify what makes your business different and how to communicate its value. Leads & Customer Acquisition Explore ways to attract the right people and turn interest into customers. Systems & Operations Find opportunities to simplify workflows and create more capacity. Business Finances & Tax Strategy Make sense of profit, cash flow, owner pay, and tax questions.
The Proximity hour
After Office Hours, enjoy light bites, grab a drink, and keep the conversations going. Follow up on an idea, exchange details with someone you connected with, or introduce yourself to a woman you haven’t met yet.
There’s time built into the evening for connection beyond the table.
MEET YOUR OFFICE HOURS EXPERTS
Bex Lafranchi
Founder, Hey Bex Creative House | Creator of Brandstrology®
OFFICE HOURS: BRAND STRATEGY & POSITIONING
Bex helps founders build unforgettable brands rooted in what makes them different. With a background in creative leadership, design, and hospitality, she believes the strongest brands aren't built to fit in. They're built to stand out.
At her table, discover what makes your business uniquely yours, where you might be playing it safe, and how to create a brand that attracts the right people.
Michelle Gusta
Founder, Balanced Accountants | Licensed Enrolled Agent
OFFICE HOURS: BUSINESS FINANCES & TAX STRATEGY
With 25 years of public accounting experience, Michelle helps business owners make sense of their numbers, keep more of what they earn, and make confident financial decisions.
At her table, get real answers about cash flow, profitability, tax strategies, and building a business that supports the life you actually want.
tia & Jamie
Founders, The Wonder Brew | Online Business Managers & Operational Strategists
OFFICE HOURS: SYSTEMS & OPERATIONS
Tia and Jamie help business owners simplify the behind-the-scenes work with smarter systems, streamlined workflows, and operations that support sustainable growth.
At their table, explore what's slowing your business down, where your processes could work harder for you, and how to create more capacity without doing everything yourself.
NATASHA HO
iFounder, Signal + Strategy Co.
OFFICE HOURS: LEADS & CUSTOMER ACQUISITION
Natasha helps business owners get seen, get chosen, and get more customers through simple, effective lead-generation strategies that don't rely on constantly posting on social media.
At her table, explore how to attract the right customers, create consistent opportunities for new business, and turn visibility into actual sales.
THIS IS FOR YOU IF...
There’s a seat for you if…
You have a business question you’d like to talk through with an expert.
You’re making decisions about your brand, customers, systems, or finances.
You want practical ideas you can bring back to your business.
You’d like to meet other women building businesses—and have time to actually talk.
Whether you’re getting started or growing an established business, bring what you’re working on.
You don’t need to have it all figured out.
THE BUSINESS EDIT
Business conversations. Girlfriend energy.
One ticket. The full evening.
All four expert-led Office Hours conversations
The Proximity Hour
Light bites and beverages
An evening connecting with women business owners
Tickets $77 for early bird; $97
Friday, January 29 | 5:30–8:30 PM
SheWorks, Tacoma
FAQ’s
“Yes. Your ticket includes all four expert-led conversations.
Will I attend every Office Hours topic?
1
Absolutely. You’re welcome to come on your own. The small-group format gives you a place to start connecting.
Can I come alone?
2
Bring a question or decision you’re working through, plus somewhere to capture ideas.
What should I bring?
3
Can I transfer or refund my ticket?
4
Tickets can be transferred. No refunds. See policy.
Release Agreements
Photo/Video Release: By registering and/or Waitinglisting for this event, you consent to having your photo or video taken, shared on public social platforms, and used for marketing purposes. If you would prefer not to have your picture or video taken, please let the organizers know onsite.
Hold Harmless Agreement: You understand and agree that you are attending the event and do not hold the organizers or affiliates liable for any damages or injuries you may incur during it.